CAC financing

The Customer Value Finance (CVF) Fund is a specialized financing entity designed for series A and series B startups. We provide non-collateralised financing. We focuse specifically on optimizing customer acquisition spending by treating Customer Acquisition Costs (CAC) as capital expenditures (CapEx), rather than operating expenses. The Fund introduces a financial metric called EBITCAC (EBITDA plus CAC), providing clearer visibility into true profitability and growth potential.What CVF Fund Offers:/01Structured CAC FinancingTreats customer acquisition expenses as predictable, asset-like investments, funding them through structured, revenue-based financing separate from equity/02Capital EfficiencyFrees up equity capital for essential activities like product development, R&D, and innovation/03Long-Term Value CreationAllows businesses to maintain aggressive growth strategies without being constrained by short-term EBITDA targets, thus driving higher long-term equity value/04Enhanced Profit VisibilityUses EBITCAC, a metric reflecting genuine cash generation capabilities after CAC returns, demonstrating the true growth and profitability profile of a companySend requestPhone numberEmailThe Core ThesisLate-stage tech companies underinvest in growthPressured to show short-term EBITDAConstrained by finance customer acquisition cost cash reservesIgnore high ROI opportunities in CACSolution: Use EBITCAC, not EBITDA“Think of CAC as CapEx for tech.”Outcome: Drives better long-term equity valueWhy EBITDA Fails TechEBITDA misses the point in tech:No interest → low/no debtNo tax → operating lossesNo assets → minimal D&AEBITDA ≠ actual cash generation in tech✔️ EBITCAC reflects:Recurring revenueCash generation after CAC ROICAC as CapExIndustrial Companies:Invest in machines (CapEx)Assets = financing = long-term payoffTech Companies:Invest in CAC (ads, sales, marketing)But expense it on P&L